How to improve the SEO of my website?
To improve web positioning, search engine optimization (SEO) is the most effective strategy to achieve great visibility in search results. Although it may seem really complicated, in reality you must follow some steps to improve and thus position your website.
1- First of all, you should always carry out a SEO audit complete. It is without a doubt the most important work before starting to carry out web positioning work. You can use tools such as Google’s Search console, or also other paid ones such as SEMrush or Ahrefs.
The objective is to carry out a review of both keywords, current positioning and also competition. Later in the same audit, a technical review is carried out where the robots.txt and sitemap are also improved. But the most important thing is to detect 404 errors and incorrect redirects. Of course, the density of keywords, headings and other important aspects must also be taken into account.
After the technical review, the loading speed is also measured, since if it is not correct, web positioning is practically impossible. Both because of the search engines themselves and because of the increase in the bounce rate of users, which of course also seriously harms SEO.
2- After the audit, we begin with the On-page SEO. This work has to do with all the internal aspects of a website, problems and error correction. It begins with exhaustive research into relevant keywords for the website to be positioned. Then the content must be reedited and adapted to the keywords, so a total optimization is carried out.
After the keywords and texts, we would move on to the meta descriptions and title tags. They remain two of the most important points today. But they wouldn’t be of much use if there isn’t a great synergy between these tags and the site structure and headers.
3- Once finished we would move on to Off Page SEO, which is based on the backlinks and reviews. To do this, links should be achieved on websites or blogs with similar topics and that have a certain authority. Social networks today are quite important at this point, so all mentions would be favorable for this optimization.
In addition to all that, citations or reviews help improve positioning, whether they are local citations or directories. But of course the reviews on Google My Business today are really relevant.
4- Make sure it is mobile optimized. Since mobile browsing is the most important factor today, the website must be fully optimized for it. Otherwise positioning would not be possible, so you must ensure that you have a responsive design and that loading is fast.
5-Analysis, measurements and monitoring. The simplest and also free tools for this point are Google Analytics and Google Search Console. Keywords, positioning, user behavior, page views, bounce rate and other important aspects must be tracked, such as in competitor analysis.
Even following all the points, good web positioning is not guaranteed if you do not continually work on the website, either with updates or with the necessary changes according to the circumstances or Google updates. That is why we always recommend that these tasks be carried out by professionals in order to make serious mistakes that could lead to SEO penalty or disappearance in search results.
