What is a Google penalty?

When inappropriate practices are carried out in order to manipulate the positioning, it is common for the website to be penalized. This can be due to practices known as spam and also forced alterations in the web structure.

On the other hand, there are also what we call invisible penalties, since no warning can be seen in the search console panel, but the website practically disappears from the search results.

Is it easy to decriminalize a website?

Before requesting a website review, it is advisable to thoroughly study the case and see what the causes were. Once the case has been analyzed, it is proposed to resolve the reasons so that the website is completely clean.

Google offers several attempts to do this, so since they are limited, you have to do it well and not take unnecessary risks. But even if you have exhausted all the attempts, we can also take care of lifting your penalty.

How to avoid a website being penalized?

Google is becoming more and more intelligent and does not tolerate inappropriate practices or those that it perceives as forced. It is best to write for the user and not for Google. It is also best to avoid practices known as spam (including links in forums, comments, etc.).

We always recommend that to improve your positioning you get the best possible advice and, if possible, have a specialized agency take care of it.