What is on-page SEO?

On-page SEO, also known as on-page optimization, refers to the practices and techniques that are applied directly to a web page to improve its visibility in search engines and increase relevance for certain keywords. This approach focuses on the elements and aspects that you can control within your own website. This is a very important aspect for any SEO agency, so here are some key areas of focus in on-page SEO, explained in more detail:

1. Keyword Research and Selection:
   • Conduct extensive research to identify keywords relevant to your content.
   • Select keywords that are aligned with the theme of the page and have a significant search volume.
2. Quality Content:
   • Create relevant, informative and valuable content for users.
   • Make sure the content length is adequate to cover the topic completely (in the range of 1,000 words, for example).
   • Use headings (H1, H2, H3, etc.) to organize and structure your content logically.
3. Use of Keywords:
   • Integrate keywords naturally into text, titles, headings, and meta tags.
   • Avoid «keyword stuffing» (excessive saturation of keywords), as it can be penalized by search engines.
4. Meta Tag Optimization:
   • Customize the title tag so that it is attractive and contains the main keyword.
   • Write engaging and relevant meta descriptions to encourage clicks in search results.
5. Friendly URLs:
   • Use descriptive and friendly URLs for users and search engines.
   • Include relevant keywords in the URL when possible.
6. Optimized Images:
   • Make sure images have alt attributes and descriptive titles.
   • Compress images to improve page loading speed.
7. Internal and External Links:
   • Create internal links to other relevant pages on your own site to improve link structure.
   • Include external links to high-quality and relevant resources.
8. Loading Speed:
   • Optimize page loading speed using practices such as image compression, code minification, and the use of a CDN (Content Delivery Network).
9. Optimization for Mobile Devices:
   • Make sure your site is responsive and offers an optimal user experience on mobile devices.
10. Site Security:
    • It uses HTTPS to provide a secure connection.
    • Make sure your site is free of malware and other security threats.

On-page optimization is essential to improve your site’s visibility in search engines and provide a positive experience to users. Maintaining a balanced approach to these practices can significantly contribute to the success of your SEO strategy.